There are countless things to consider when it comes to exercising and staying fit: nutrition, strength training, cardio, hydration and the list goes on. But have you ever considered what goes on at the very foundation of your body? A’hem… your feet? Runner or not, comfortable athletic shoes are one of the most important things you should invest in. They’ll prevent injuries, motivate the heck out of you, and keep you feeling comfy throughout your workouts. If shopping for new athletic shoes is a new undertaking for you, here are a few things to consider when searching for your perfect sole-mate!